People who encounter injured or distressed wildlife often don’t know where to turn for help. Some go straight to 911. Some call their vet. Others call a national animal advocacy group or search the web for help.
There’s really only one place to go, though. And that of course is AnimalHelpNow.org (AHNow.org, for short). None of the other options is consistently effective. Not one. (For a comparison of AHNow against other approaches, click here.)
But Animal Help Now is a long way from being a part of the public consciousness the way 911 is for human emergencies. People will be visiting unhelpful websites or calling vets and animal orgs and law enforcement dispatch – and getting unacceptable assistance – for the foreseeable future.

Now, this isn’t an intractable problem. In fact, AHNow educates vet clinics, animal orgs, law enforcement dispatch and wildlife emergency professionals about how to use AHNow so they can in fact effectively assist people who visit their websites or call them about injured or distressed wildlife.
Our latest effort in this regard is a six-minute video showing how to use Animal Help Now as a referral tool. This video is a must-see for anyone who fields wildlife emergency calls.
Do you know someone who works for a vet clinic, an animal advocacy organization, an animal shelter, a wildlife rehabilitation center, or an animal control or law enforcement dispatch agency? If so, please share this post or the video with them.
In doing so, not only will you save lives and reduce animal suffering, you also will help these people do their jobs better and help increase awareness about Animal Help Now among the U.S. public.
Knowing how to use Animal Help Now in a referral capacity is useful even for your everyday average member of the public, especially those of us who care about wildlife, because one day the phone may ring, with a friend contacting you for help with an injured wild animal.